THE PLASTIC COUCH THEORY

THE INDIVIDUALS S/S 18 COLLECTION TAKES INSPIRATION FROM THE OLD-FASHIONED IDEA OF CONSERVATISM AND THEIR STIFF WAY OF THINKING. RATHER THAN BLANDLY ACCEPTING IT AS IT IS, WE’VE REINVENTED IT TO MAKE IT A STATEMENT TO MODERN TIMES.

INDIVIDUALS (EST. 2006) IS A PREMIUM, DUTCH WOMENSWEAR BRAND INITIATED BY AMFI – AMSTERDAM FASHION INSTITUTE.